You’ve invested in a perfume that reflects you. And yet, a few hours after application, it fades, as if your skin has silently absorbed it.

You are not alone. Most women have been repeating the same gestures for years, passed down without true explanation. There is no "universal right way," but there is a smarter way. The one that transforms a perfume into a presence.

Here are the questions we are asked most frequently:

1. Where should you apply your perfume so it really lasts?

On pulse points, the areas where the skin naturally radiates warmth. This warmth activates the scent trail and releases it continuously, rather than projecting it all at once.

Preferred areas: the inside of the wrists, the base of the neck, the hollow behind the ears, the crook of the elbow, the décolleté, and behind the knees if you're wearing a skirt.

2. Should you moisturize your skin before applying perfume?

Yes, it’s the most underestimated step in the entire ritual.

Dry skin does not offer enough surface for olfactory molecules to cling to: the scent trail evaporates quickly, leaving no trace. Hydrated skin, on the contrary, naturally fixes the perfume and prolongs its presence over time.

Apply an unscented cream before spraying. Some people use Vaseline on pulse points, the fixing effect is remarkable.

3. What is the best time to apply perfume?

Right after a shower, when the skin is still slightly damp and pores are open. This is when it best absorbs active ingredients, hydration, and fragrant molecules.

In Quebec, temperature variations between seasons also change how a perfume behaves on the skin. In winter, the skin is drier; remember to moisturize it more before application. In summer, the heat naturally amplifies the scent trail: adjust the number of sprays accordingly.

4. How many sprays?

Two to three are sufficient for an Eau de Parfum. EDP formulations contain a higher concentration of essential oils than an Eau de Toilette, which makes them more intense, longer-lasting, and more evolving on the skin.

What you perceive as an absence of scent is often olfactory fatigue: your nose gets used to your own perfume. Those around you, however, perceive it perfectly.

5. Can perfume be sprayed on hair?

With caution. Hair retains fragrances very well; a light spray in the air, through which you then walk, creates an enveloping and discreet scent trail.

However, be careful: the alcohol present in perfume can weaken hair fibers in the long run. Avoid direct application to dry or damaged hair. If you wish to perfume your hair daily, a dedicated hair mist is the gentlest and most sensible solution.

6. Should you rub your wrists after spraying?

No. This is the most common habit, and the most damaging.

Friction breaks down the most delicate olfactory molecules, precisely those that give the perfume its initial character, its vibrancy, its signature. By crushing them, you short-circuit the natural evolution of the scent trail.

The right way: spray, and let it air dry. Let the perfume do its job.

7. What distance for spraying?

Between 15 and 20 cm from the skin. This distance allows the mist to settle uniformly, without saturating a single point.

Too close: the concentration becomes overwhelming. Too far: the perfume dissipates into the air before even reaching you. The right distance is one that envelops you, not one that saturates you.

8. Do clothes retain perfume?

Yes, sometimes better than skin. Natural fibers like cotton, wool, or cashmere retain fragrances for a long time.

However, some perfumes can leave marks on light or delicate fabrics, especially due to the natural oils they contain. Avoid spraying directly on your precious clothes. Prefer skin, or spray into the air and walk through the cloud.

9. How to store your perfume so it retains its full intensity?

A perfume is a living formulation. It reacts to its environment.

Keep it away from heat sources, direct light, and humidity. Never shake the bottle; accelerated oxidation degrades olfactory molecules. The ideal place: a cool, shaded surface, away from temperature variations. A drawer, a dressing table in a temperate room, or its original box.

A well-preserved perfume is one that remains true to itself, and to you.

10. MYLANA Eau de Parfum, what it tells

MYLANA Eau de Parfum was not created to fill a range. It was conceived as an emotional extension of the brand, a way to wear "Beauty is an emotion®" on oneself, even on days without an elaborate beauty routine.

It is a scent designed to remain present without being overbearing. To leave a soft and memorable impression. To accompany, not to dominate.

A well-applied perfume is perhaps the most intimate emotion one can wear.

Discover MYLANA Eau de Parfum, and let the scent speak for you.